A nationally authoritative list has been unveiled, with Yueda Home Textiles proudly making the selection. Recently, the Ministry of Industry and Information Technology (MIIT) publicized the "China Consumer Famous Brands" list for 2025. Following a rigorous process of enterprise application, provincial-level preliminary review, expert evaluation, and multi-ministry joint deliberation, a total of 165 corporate brands from across the nation stood out. Jiangsu Yueda Home Textiles successfully secured a place in the "Era Premium Products" category, recognized for its exceptional product quality, continuous innovation capabilities, and solid market services. This marks the first time a home textile brand from Yancheng has received this honor, signifying a significant elevation from "Yueda Textile Manufacturing" to "Yueda Textile Famous Brand."

The "China Consumer Famous Brands" selection aims to establish a brand system characterized by "supreme quality and distinctive features," fostering high-quality consumer goods with global competitiveness. This inclusion serves not only as authoritative recognition of Yueda Home Textiles' products and brand but also as a vivid testament to the upgrading and transformation of Yancheng's textile industry towards higher-end and branded development. As the terminal brand division under Yueda Textile Group, Yueda Home Textiles has consistently adhered to innovation-driven development. In recent years, the company has continuously increased R&D investment, closely leveraging the synergistic advantages of the group's industrial chain. It integrates proprietary core technologies such as "Yueju Fabric" antibacterial and mite-resistant properties, collagen skincare benefits, and bamboo fiber cooling effects into product design, launching multiple functional home textile products that are technological, green, and healthy. Its self-developed "Polyester High-Shrinkage Yarn Single-Layer Concave-Convex Bedding Fabric" received the MIIT Green Product certification, and its "Bamboo Fiber Antibacterial Cooling Soft Bedding Mat" was included in the 2024 Elderly Product Promotion Catalog. The brand has also repeatedly won top awards at industry-authority competitions like the "Zhangjian Cup," establishing itself as a key self-owned brand enterprise under cultivation and tracking by MIIT and the China National Textile and Apparel Council.

Amid increasingly fierce market competition, Yueda Home Textiles adheres to a product positioning of "technology, fashion, green, and health." Guided by market demand, it continuously drives product iteration and experience enhancement. The company deeply integrates local cultural elements, striving to create a cultural and creative product series with Yancheng characteristics. Simultaneously, it actively embraces digital transformation, building an integrated online and offline marketing system through new models like the "Yuefen Mall," live-streaming matrix, and community operations, cultivating a brand-private traffic pool exceeding 100,000 users.

Behind the brand lies systemic support. Yueda Textile Group pursues a development strategy of "high-end, intelligent, green, branded, and international," constructing a full industrial chain innovation ecosystem spanning from yarn and fabric to end products. The group's research institute, various manufacturing units, and Lifestyle Technology Company collaborate closely, forming a virtuous cycle where technology drives products, products empower the brand, and the brand fuels growth.

Being selected as a "China Consumer Famous Brand" is both a milestone and a new starting point. Currently, Yancheng is fully promoting the high-quality development of its manufacturing sector. The outstanding achievement of Yueda Home Textiles sets a benchmark for local brand building and provides a "Yueda Textile Sample" for the transformation and upgrading of the textile industry, a traditional strength of the region.